NEW YORK - Aside from coinciding with chain drug stores' primary mission as health care providers, lice treatments also can be seen as a means of bolstering profitability in one hair care segment.
By such measures as gross profits and sales per square foot, lice treatments far outpace other types of shampoo, including medicated anti-dandruff products, according to a study by Del Pharmaceuticals Inc., which markets the Pronto line of lice treatments.
Using market research figures to compare its line with other hair care items, Del found that Pronto's retail price is 168% higher than the average shampoo price and that weekly sales per square foot of the brand are …
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