Nielsen//NetRatings, the world's largest and fastest growing Internet measurement service, today announced that it will measure Internet audiences, user activity and advertising in South Africa. This represents the first emerging market to be added to the 19 countries already covered by the service and is another step towards becoming the global currency by which Internet site publishers, media buyers, marketers and advertisers measure traffic on the Internet.
ACNielsen eRatings.com, joint provider of the Nielsen//NetRatings service with NetRatings, Inc. (NASDAQ: NTRT) also announced that Microsoft Network (MSN) (NASDAQ: MSFT) and Real Media are the first two clients to subscribe to Nielsen//NetRatings in South Africa. Several more key South Africa based clients are expected to be announced shortly.
ACNielsen is currently building a randomly selected panel of at-home and at-work Internet users in South Africa. The release of data on the panel's April Internet activity will complete the roll-out of the service.
"With Nielsen//NetRatings, we are the first online company in South Africa to have credible data regarding the profile of our users and that of the average Internet user in South Africa," says Ashika Ramgovind, Manager of MSN in South Africa. "This partnership will provide prospective advertisers with irrefutable evidence of who our users are, as well as in-depth information about them, thus ensuring that they target the relevant audience when developing online campaigns.
"Nielsen//NetRatings is the only Internet audience researcher to deliver comprehensive analytical services based on actual audience behaviour," she continues. "It is also the only one available that can provide us with detailed information on ad banner campaigns, including relevant content, audience exposure and response, as well as where the advertisement ran. The service makes the targeting and analysis of an audience so much easier, since all site and advertising behaviour is linked to user demographic profiles."
"Nielsen//NetRatings is an essential service for the South African Internet economy and its future growth," says Ronan Langford, Managing Director of Real Media in South Africa. "It provides information for local inter-site comparisons as well as those for equivalent global sites. It will hopefully put an end to the speculation that has hindered the development of the South African Internet economy."
"This rapidly growing medium will now come of age with the robust data and analysis provided through the proven measurement panel methodology of the Nielsen//NetRatings service," says Lorraine Hadfield, Managing Director of ACNielsen South Africa. "Internet access from both the home and workplace will be measured in order to provide the industry with a comprehensive view of the market.
Hadfield cited recent, consistent growth in Internet usage in South Africa as evidence that local Internet marketers will need a third-party supplier of Internet measurement to support continued growth. "An estimated 2+ million people (4% of the total population of about 45 million) have had regular access to the Internet over the past year. And the number of South African e-traders selling consumer goods and services on the Internet has grown by a phenomenal 300% in the past year alone.
"The South African media are already very sophisticated in terms of measurement for television, radio and print. The addition of Nielsen//NetRatings will ensure that the country remains at the leading edge of audience measurement technology, now through the addition of the Internet."
Nielsen//NetRatings currently gathers detailed audience and advertising data from panels of 200,000 Internet users in 19 countries worldwide, including 11 countries in Western Europe.
Since it was established just over a year ago, ACNielsen eRatings.com has signed more than 300 clients for Nielsen//NetRatings, including advertising agencies, financial institutions, corporate marketers, Internet companies and other organizations. Leading subscribers include such firms as Yahoo!, Microsoft, Alta Vista, British Telecom, Goldman Sachs, McKinsey & Co., Intel, Reuters and Tesco plc.
About Nielsen//NetRatings
Through strategic partnerships between NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings audience measurement service collects real-time data from more than 200,000 individuals with access to the Internet around the world. The U.S. panel sample currently consists of 62,000 individuals with Internet access at home and 8,000 individuals with Internet access at work. International panels are under development with over 130,000 individuals with access at home currently being measured in 19 countries, representing over 80% of global Internet browser activity. These panels collectively represent the largest research sample of Internet users in the industry.
Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings tracks the entire spectrum of Internet user behavior, leveraging proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in offering market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com.
About ACNielsen eRatings.com
ACNielsen eRatings.com is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (Nasdaq: NTRT). ACNielsen is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behaviour, and new and traditional media in more than 100 countries, and NetRatings is the leading provider of Internet audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen eRatings.com is creating the first global service for tracking audiences, advertising and user activity on the Internet in more than 30 countries worldwide.
About NetRatings, Inc.
NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable its customers to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses.
Forward Looking Statements: Certain statements contained herein are forward looking. These may be identified by the use of forward-looking words or phrases such as "anticipate," "believe," "expect," "could," "should," "plan," "estimated," "potential," "target," "aim" and "goal," among others. In connection with the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995, ACNielsen and NetRatings are hereby identifying important factors that could cause actual results to differ materially from those contained in forward-looking statements made regarding the venture. Any such statement is qualified by reference to the following cautionary statement.
Risks and uncertainties that may affect the operations, performance, development and results of the venture's business include: (i) the likely incurrence of significant losses by the venture while its business is being developed and the difficulty of forecasting future revenues and costs;(ii) the risk that a competing company's Internet audience measurement service will become the accepted standard for Internet audience measurement; (iii) the ability to successfully develop, promote and maintain the Nielsen//NetRatings brand; (iv) the effects on demand for the venture's products and services if the use of the Internet does not continue to grow; (v) the effect that governmental regulation of the Internet could have on the growth of the Internet; (vi) the ability to successfully respond to rapid technological change, including the uncertainties surrounding the emergence of new Internet access devices; (vii) the risks associated with international development of the Internet ratings service, including effecting necessary changes to the existing software to accommodate language and other differences in the jurisdictions in which the venture will operate and the effect of laws and regulatory requirements in such jurisdictions; (viii) the risks involved in collecting personal information from panelists, including the effect of privacy laws in the jurisdictions in which the venture will operate; (ix) the impact of foreign exchange rate fluctuations since so much of the venture's earnings will be generated abroad; (x) the risk of technical difficulties or service interruptions and the lack of a backup facility in the event of a systems failure at NetRatings' computer operations center in San Jose, California; and (xi) the uncertainties of litigation, including the IRI lawsuit against ACNielsen; as well as other risks and uncertainties that may be detailed from time to time in the Securities and Exchange Commission filings of the venture partners. Developments in any of the areas referred to above could cause the results of the venture to differ from projected results. ACNielsen and NetRatings caution that the foregoing list of important factors is not exclusive and they do not undertake to update any forward-looking statement that may be made from time-to-time regarding the venture.
ACNielsen eRatings.com, joint provider of the Nielsen//NetRatings service with NetRatings, Inc. (NASDAQ: NTRT) also announced that Microsoft Network (MSN) (NASDAQ: MSFT) and Real Media are the first two clients to subscribe to Nielsen//NetRatings in South Africa. Several more key South Africa based clients are expected to be announced shortly.
ACNielsen is currently building a randomly selected panel of at-home and at-work Internet users in South Africa. The release of data on the panel's April Internet activity will complete the roll-out of the service.
"With Nielsen//NetRatings, we are the first online company in South Africa to have credible data regarding the profile of our users and that of the average Internet user in South Africa," says Ashika Ramgovind, Manager of MSN in South Africa. "This partnership will provide prospective advertisers with irrefutable evidence of who our users are, as well as in-depth information about them, thus ensuring that they target the relevant audience when developing online campaigns.
"Nielsen//NetRatings is the only Internet audience researcher to deliver comprehensive analytical services based on actual audience behaviour," she continues. "It is also the only one available that can provide us with detailed information on ad banner campaigns, including relevant content, audience exposure and response, as well as where the advertisement ran. The service makes the targeting and analysis of an audience so much easier, since all site and advertising behaviour is linked to user demographic profiles."
"Nielsen//NetRatings is an essential service for the South African Internet economy and its future growth," says Ronan Langford, Managing Director of Real Media in South Africa. "It provides information for local inter-site comparisons as well as those for equivalent global sites. It will hopefully put an end to the speculation that has hindered the development of the South African Internet economy."
"This rapidly growing medium will now come of age with the robust data and analysis provided through the proven measurement panel methodology of the Nielsen//NetRatings service," says Lorraine Hadfield, Managing Director of ACNielsen South Africa. "Internet access from both the home and workplace will be measured in order to provide the industry with a comprehensive view of the market.
Hadfield cited recent, consistent growth in Internet usage in South Africa as evidence that local Internet marketers will need a third-party supplier of Internet measurement to support continued growth. "An estimated 2+ million people (4% of the total population of about 45 million) have had regular access to the Internet over the past year. And the number of South African e-traders selling consumer goods and services on the Internet has grown by a phenomenal 300% in the past year alone.
"The South African media are already very sophisticated in terms of measurement for television, radio and print. The addition of Nielsen//NetRatings will ensure that the country remains at the leading edge of audience measurement technology, now through the addition of the Internet."
Nielsen//NetRatings currently gathers detailed audience and advertising data from panels of 200,000 Internet users in 19 countries worldwide, including 11 countries in Western Europe.
Since it was established just over a year ago, ACNielsen eRatings.com has signed more than 300 clients for Nielsen//NetRatings, including advertising agencies, financial institutions, corporate marketers, Internet companies and other organizations. Leading subscribers include such firms as Yahoo!, Microsoft, Alta Vista, British Telecom, Goldman Sachs, McKinsey & Co., Intel, Reuters and Tesco plc.
About Nielsen//NetRatings
Through strategic partnerships between NetRatings, Nielsen Media Research and ACNielsen, the Nielsen//NetRatings audience measurement service collects real-time data from more than 200,000 individuals with access to the Internet around the world. The U.S. panel sample currently consists of 62,000 individuals with Internet access at home and 8,000 individuals with Internet access at work. International panels are under development with over 130,000 individuals with access at home currently being measured in 19 countries, representing over 80% of global Internet browser activity. These panels collectively represent the largest research sample of Internet users in the industry.
Nielsen//NetRatings uses unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings tracks the entire spectrum of Internet user behavior, leveraging proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in offering market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com.
About ACNielsen eRatings.com
ACNielsen eRatings.com is a venture between ACNielsen (NYSE: ART) and NetRatings Inc. (Nasdaq: NTRT). ACNielsen is the world's leading market research firm, offering measurement and analysis of marketplace dynamics, consumer attitudes and behaviour, and new and traditional media in more than 100 countries, and NetRatings is the leading provider of Internet audience measurement technology and analysis. Through the Nielsen//NetRatings service, ACNielsen eRatings.com is creating the first global service for tracking audiences, advertising and user activity on the Internet in more than 30 countries worldwide.
About NetRatings, Inc.
NetRatings (Nasdaq: NTRT) provides Internet audience measurement and analysis services that enable its customers to make informed decisions regarding their Internet strategies. NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses.
Forward Looking Statements: Certain statements contained herein are forward looking. These may be identified by the use of forward-looking words or phrases such as "anticipate," "believe," "expect," "could," "should," "plan," "estimated," "potential," "target," "aim" and "goal," among others. In connection with the "safe-harbor" provisions of the Private Securities Litigation Reform Act of 1995, ACNielsen and NetRatings are hereby identifying important factors that could cause actual results to differ materially from those contained in forward-looking statements made regarding the venture. Any such statement is qualified by reference to the following cautionary statement.
Risks and uncertainties that may affect the operations, performance, development and results of the venture's business include: (i) the likely incurrence of significant losses by the venture while its business is being developed and the difficulty of forecasting future revenues and costs;(ii) the risk that a competing company's Internet audience measurement service will become the accepted standard for Internet audience measurement; (iii) the ability to successfully develop, promote and maintain the Nielsen//NetRatings brand; (iv) the effects on demand for the venture's products and services if the use of the Internet does not continue to grow; (v) the effect that governmental regulation of the Internet could have on the growth of the Internet; (vi) the ability to successfully respond to rapid technological change, including the uncertainties surrounding the emergence of new Internet access devices; (vii) the risks associated with international development of the Internet ratings service, including effecting necessary changes to the existing software to accommodate language and other differences in the jurisdictions in which the venture will operate and the effect of laws and regulatory requirements in such jurisdictions; (viii) the risks involved in collecting personal information from panelists, including the effect of privacy laws in the jurisdictions in which the venture will operate; (ix) the impact of foreign exchange rate fluctuations since so much of the venture's earnings will be generated abroad; (x) the risk of technical difficulties or service interruptions and the lack of a backup facility in the event of a systems failure at NetRatings' computer operations center in San Jose, California; and (xi) the uncertainties of litigation, including the IRI lawsuit against ACNielsen; as well as other risks and uncertainties that may be detailed from time to time in the Securities and Exchange Commission filings of the venture partners. Developments in any of the areas referred to above could cause the results of the venture to differ from projected results. ACNielsen and NetRatings caution that the foregoing list of important factors is not exclusive and they do not undertake to update any forward-looking statement that may be made from time-to-time regarding the venture.
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