"Despite the intense focus on the downturn among dot coms, the Web is continuing to cross the mainstream threshold," said Allen Weiner, vice president of analytical services at NetRatings. "More people are coming online as more things of 'value' tempt them, enabling them to do 'old tasks' with new efficiency--such as sending out electronic greetings."
The number of page views seen each month jumped 32 percent this past year, indicating people are viewing more in-depth content on a site.
"As Web access continues to soar, traditional companies that were slow to come online are finding new cross-media opportunities to reach the mass consumer," said Weiner. "Consumers can expect to receive advertising messaging not only via radio or television, but to find branding reinforcement online, creating an overall, efficient marketing vehicle."
November Internet Audience Ratings
The following set of at-home and at-work information includes: Top 25 Web Properties, Top 25 Internet Advertisers, Top 10 Banner Ads and Average Web Usage statistics for the month of November 2000.
Nielsen//NetRatings: Top 25 Web Sites by Property
Month of November 2000
Ranking of the Most Visited Web Properties
Top 25 Properties, Combined Home & Work
Property Unique Audience (000) Time Per Person
(hrs:min:sec)
1. AOL Websites 70,103 0:43:55
2. Yahoo! 65,882 1:36:49
3. MSN 54,904 1:20:11
4. Microsoft 35,056 0:12:02
5. Excite@Home 34,045 0:32:47
6. Lycos Network 32,217 0:19:50
7. Time Warner 28,787 0:34:52
8. Walt Disney Internet Group 28,131 0:32:05
9. Amazon 25,126 0:20:25
10. About The Human Internet 22,746 0:10:32
11. CNET Networks 20,818 0:15:53
12. eBay 19,580 2:02:50
13. NBC Internet 18,701 0:17:58
14. eUniverse Network 18,072 0:16:44
15. AltaVista 17,403 0:18:57
16. LookSmart 15,737 0:08:12
17. Ask Jeeves 15,306 0:09:38
18. Network Commerce Inc. 12,332 0:04:22
19. American Greetings 12,331 0:11:35
20. Real Network 12,215 0:07:47
21. Viacom International 11,719 0:14:39
22. The Go2Net Network 11,695 0:11:40
23. GoTo.com 10,864 0:03:48
24. AT&T 10,671 0:16:57
25. EarthLink 10,545 0:17:46
Example: The combined home and work data indicate that nearly 10.5
million home & work Internet users visited at least one of the
EarthLink-owned sites during the reporting period, and each person
spent, on average, a total of 17 minutes and 46 seconds at one or more
of their sites.
Notes: Rankings are based on audience measurement of people who
have access to the Internet at-home and at-work. Work rankings are
based on persons at-work who have access to a non-shared personal
computer. A property is defined as a consolidation of multiple domains
and URLs owned by a single entity. Reach is a measure of the
unduplicated audience that visits a property. The data are expressed
as the percentage of the total universe of Internet users who logged
onto the Internet at least once during the reporting period.
Nielsen//NetRatings: Top 25 Advertisers
Month of November 2000
Top advertisers, ranked by banner impressions, are based on data
from BannerTrack(SM), Nielsen//NetRatings' syndicated advertising
research report. An impression is counted each time an ad banner is
fully loaded onto a user's screen.
Top 25 Advertisers, At-Home
Advertiser(a) Impressions (000) Reach %
1. TRUSTe 2,639,983 36.9
2. Microsoft 1,931,543 56.0
3. Yahoo! 1,176,916 38.9
4. Amazon 747,803 57.3
5. Barnes and Noble 665,853 54.9
6. America Online 461,476 40.1
7. mySimon 420,813 11.4
8. Providian 343,817 30.6
9. eBay 336,713 25.6
10. Netscape 302,077 34.0
11. Next Card 285,707 27.7
12. Datek 237,647 8.2
13. CBS Sportsline 224,275 6.3
14. AllAdvantage 217,041 5.2
15. Casino On Net 216,457 21.7
16. uBid 205,872 29.9
17. iWin 194,454 20.9
18. CNN 188,280 9.9
19. GetSmart 187,101 23.5
20. BlueLight 183,421 11.3
21. ClassMates 183,224 28.0
22. E*TRADE 179,388 18.2
23. Network Solutions 173,250 29.7
24. National Discount Brokers 168,159 4.9
25. Ameritrade 162,261 13.8
Top 25 Advertisers, At-Work
Advertiser(a) Impressions (000) Reach %
1. TRUSTe 2,080,540 53.2
2. Microsoft 1,430,816 73.9
3. Yahoo! 980,225 52.1
4. Barnes and Noble 547,665 66.4
5. CNN 529,791 28.0
6. Amazon 414,602 68.3
7. mySimon 340,213 21.0
8. Datek 316,840 18.9
9. E*TRADE 259,057 28.9
10. eBay 258,664 38.2
11. Netscape 251,377 48.9
12. Providian 248,280 47.0
13. Next Card 221,135 40.6
14. Ameritrade 208,274 27.8
15. GetSmart 197,589 43.8
16. National Discount Brokers 195,867 12.1
17. AllAdvantage 186,618 7.0
18. TD Waterhouse 172,962 11.9
19. iWon 160,349 10.3
20. America Online 152,188 41.8
21. BlueLight 140,350 16.1
22. ClassMates 140,332 41.2
23. Network Solutions 139,128 43.2
24. uBid 138,935 42.0
25. iWin 136,148 31.7
(a) Impressions reported include house ads, which are ads that run on
an advertiser's own web property.
Example: An estimated 162.3 million Ameritrade banners were
completely loaded on home users' computers during the reporting
period. These banners were delivered to 13.8 percent or 13.1 million
home Internet users.
Nielsen//NetRatings: Top Ten Ad Banners Viewed
Month of November 2000
Top Banners, ranked according to reach percentage, are cited from
BannerTrack(SM), Nielsen//NetRatings' syndicated ad research service.
Top Ten Ad Banners Viewed At-Home
Advertiser(b) Reach % Creative
1. Bonzi Software 15.2 Warning: Your Internet
Connection Is Not Optimized.
Download InternetBOOST '99
Now!
2. ClassMates 14.8 Do any of these people look
familiar? Find your old
friends again.
3. Capital One 11.5 9.9% Fixed APR -- 60-Second
Online Response
4. Colonize 10.3 Message Alert -- You have
1 message waiting for you.
5. iWin 10.2 Click on the 33 for a chance
to win $31,000,000.
6. ClassMates 9.5 Do any of these people look
familiar? Find your old
friends again.
7. Providian 9.4 30-Second Credit Decision --
Great Rewards
8. Bonzi Software 9.0 Performance Check: Your
Internet speed is slow?
Download InternetBOOST '99
Now!
9. Amazon 8.5 Shop now for books! Up to 40%
off!
10. Red Envelope 8.1 Find the perfect gift, no
matter what the occasion.
Top Ten Ad Banners Viewed At-Work
Advertiser(b) Reach % Creative
1. Bonzi Software 29.0 Warning: Your Internet
Connection Is Not Optimized.
Download InternetBOOST '99
Now!
2. ClassMates 22.5 Do any of these people look
familiar? Find your old
friends again.
3. Capital One 19.8 9.9% Fixed APR -- 60-Second
Online Response
4. Bonzi Software 18.5 Performance Check: Your
Internet speed is slow?
Download InternetBOOST '99
Now!
5. iWin 18.5 Click on the 33 for a chance
to win $31,000,000.
6. Providian 18.0 30-Second Credit Decision --
Great Rewards
7. GetSmart 17.9 Low Rate Loans From Competing
Lenders.New Home Loans --
Refinance -- Debt
Consolidation -- 2nd Mortgage
8. Colonize 17.7 Message Alert -- You have 1
message waiting for you.
9. Amazon 17.3 Shop now for books! Up to 40%
off!
10. GetSmart 16.7 Find a mortgage. On your own
terms.
(b) Ad banners that run predominantly on an advertiser's own property
are not included in the top banner rankings.
Nielsen//NetRatings: Average Internet Usage At-Home & At-Work
Month of November 2000
Data below represent activity for the average Internet user
at-home and at-work during the month.
At-Home, % Change At-Work, % Change
November from October November from October
Number of Sessions
per Month 18 -5.3 40 -7.0
Number of Unique
Sites Visited 10 0 29 -6.5
Page Views per Month 689 -4.3 1,413 -6.7
Page Views per
Surfing Session 38 0 35 0
Time Spent per Month 9:43:02 -3.5 22:23:04 -3.5
Time Spent during
Surfing Session 0:32:21 +1.5 0:33:13 +2.0
Duration of a Page
viewed 0:00:51 +1.5 0:00:57 +2.0
Average Click Rate
for Top Banners 0.41 -22.6 0.23 -14.8
Active Internet
Universe (actually
surfed) 95.4 million +4.6 37.2 million +2.8
Current Internet
Universe Estimate
(had access, but
did not necessarily
go online) 153.8 million +2.8 39.2 million +1.8
About Nielsen//NetRatings
Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 70,000 panel members in the United States. The U.S. panel sample consists of 62,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, Nielsen//NetRatings services are provided via a partnership with ACNielsen eRatings.com, a venture between ACNielsen (NYSE: ART) and NetRatings, Inc., and measure the Internet experiences of more than 200,000 Internet users.
Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com.
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