"Despite a troubled economy and slumping PC sales, adoption of the Internet continues to grow at double-digit annual rates," said Sean Kaldor, vice president of analytical services, NetRatings. "The Web long-ago captured early adopters and is now reaching the latter half of mainstream America. Going forward, Internet growth is being driven by late adopters and by more aggressive use from the enormous existing Internet population."
Table 1. Nielsen//NetRatings Year-Over-Year Internet Growth (U.S.,
Home)
----------------------------------------------------------------------
Time Period Active Internet Active Internet Percent
Universe (000) Universe (000) Growth
----------------------------------------------------------------------
July 1999-July 2001 62,752 102,077 63%
July 1999-July 2000 62,752 88,193 41%
July 2000-July 2001 88,193 102,077 16%
----------------------------------------------------------------------
Source: Nielsen//NetRatings, July 2001
Active Internet Universe is the total number of users who accessed
the Web at least one time for the given time period.
Internet Penetration Posts Double-Digit Growth in the Past Two Years Fifty-eight percent of all Americans had Internet access in their homes in July 2001, as compared to 52 percent last year. In July 1999 only 39 percent of all Americans had access to the Web (see Table 2).
Overall, surfers are spending more time online and logging on more frequently. Web users spent an average of 10 hours and 19 minutes online during the month of July 2001, rising seven percent from nine hours and 41 minutes spent in July 2000. Surfers also accessed the Internet more often, jumping 11 percent in the past year.
"Compared to other communications and media technology, Internet adoption has reached nearly three out of five homes almost overnight," added Kaldor. "While PC and Internet penetration have far exceeded many other types of consumer devices, there is still ample room to grow before reaching the 98 percent penetration levels of telephones and TVs."
Table 2. Nielsen//NetRatings Internet Penetration (U.S., Home)
----------------------------------------------------------------------
Month Current Internet Census Internet
Universe (000) Population (000) Penetration
----------------------------------------------------------------------
July, 1999 106,370 272,691 39%
July, 2000 143,959 275,130 52%
July, 2001 165,181 284,870 58%
----------------------------------------------------------------------
Source: Nielsen//NetRatings, July 2001
Current Internet Universe is the total number of users who had
access to the Web during the month, but did not necessarily log on
during the given time period.
July Internet Audience Ratings
The following set of at-home and at-work information includes: Top
25 Web Properties and Average Web Usage for the month of July 2001.
Nielsen//NetRatings: Top 25 Web Sites by Property
Month of July 2001
Ranking of the Most Visited Web Properties
Top 25 Properties, Combined Home & Work
Property Unique Time Per
Audience Person
(000) (hh:mm:ss)
1. AOL Time Warner 77,430 1:11:34
2. Yahoo! 68,994 2:10:56
3. MSN 62,027 1:44:58
4. Microsoft 40,116 0:12:51
5. Lycos Network 31,128 0:19:58
6. Excite@Home 28,366 0:41:37
7. About-Primedia 24,674 0:13:41
8. Amazon 24,228 0:18:32
9. eBay 23,445 1:59:20
10. Walt Disney Internet Group 21,896 0:47:40
11. InfoSpace 19,568 0:10:55
12. CNET Networks 19,082 0:18:01
13. Vivendi Universal 18,547 0:18:02
14. Google 15,942 0:30:43
15. ClassMates Online 15,387 0:11:09
16. eUniverse Network 15,025 0:23:09
17. Ask Jeeves 14,324 0:10:19
18. NBC Internet 13,163 0:17:21
19. AT&T 12,548 0:27:16
20. GoTo.com 12,086 0:05:14
21. Viacom International 11,831 0:23:14
22. CitySearch/Ticketmaster Online 11,756 0:22:29
23. Real Networks 11,604 0:08:28
24. Weather Channel 10,544 0:11:51
25. EarthLink 10,259 0:20:27
Example: The combined home and work data indicate that nearly 10.3
million home & work Internet users visited at least one of the
Earthlink-owned sites during the reporting period, and each person
spent, on average, a total of 20 minutes and 27 seconds at one or more
of their sites.
Notes: Rankings are based on audience measurement of people who
have access to the Internet at-home and at-work. Work rankings are
based on persons at-work who have access to a non-shared personal
computer. A property is defined as a consolidation of multiple domains
and URLs owned by a single entity. Reach is a measure of the
unduplicated audience that visits a property. The data are expressed
as the percentage of the total universe of Internet users who logged
onto the Internet at least once during the reporting period.
Nielsen//NetRatings: Average Internet Usage Combined Home & Work
Month of July 2001
Data below represent activity for the average Internet user
at-home and at-work during the month.
Home & Work, Home & Work, % Change
July June from June
Number of Sessions
per Month 33 32 +3.1
Number of Unique Sites
Visited 21 21 0
Page Views per Month 1,170 1,114 +5.0
Page Views per Surfing
Session 36 35 +2.9
Time Spent per Month 17:35:57 16:29:14 +6.7
Time Spent During Surfing
Session 0:32:05 0:31:02 +3.4
Duration of a Page viewed 0:00:53 0:00:53 0
Active Internet Universe
(actually surfed) 112.6 million 112.9 million -0.3
Current Internet Universe
Estimate (had access,
but did not necessarily
go online) 171.6 million 173.6 million -1.2
About Nielsen//NetRatings Nielsen//NetRatings, the audience measurement service from Nielsen Media Research and NetRatings, Inc., collects real-time data from more than 70,000 panel members in the United States. The U.S. panel sample consists of 62,000 at-home users and 8,000 at-work users. These panels collectively represent the largest representative media research sample of Internet users in the industry. Worldwide, Nielsen//NetRatings services are provided via a partnership with ACNielsen eRatings.com, a venture between ACNielsen and NetRatings, Inc., (Nasdaq:NTRT) and measure the Internet experiences of more than 225,000 Internet users.
Nielsen//NetRatings services use unique technology capable of measuring both Internet use and advertising to provide the most timely, accurate and comprehensive Internet usage data and advertising information in the global marketplace. Nielsen//NetRatings services leverage proprietary data-collection technology from NetRatings, Nielsen Media Research's 50 years of expertise in research and audience measurement, and ACNielsen's international leadership in supplying market research information covering more than 100 countries. For more information, please visit www.nielsen-netratings.com.
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